SOAT YA: selling vehicle insurance on WhatsApp
A sales landing page for motorcycle and car insurance in Colombia: customers type their plate number and one tap later they're chatting with an agent on WhatsApp.
The challenge
People shopping for SOAT, Colombia's mandatory vehicle insurance, arrive with three questions: how much will it cost, is the policy real, and will anyone answer? If the page doesn't settle them in seconds, they close the tab and buy somewhere else.
The solution
I redesigned the site from scratch and moved it to Astro. Everything revolves around one action: typing the plate number. The quote form opens WhatsApp with the message already written, and an agent confirms the exact price before payment. Further down, each section takes apart an objection: what the price depends on, how buying works step by step, how to spot a fake policy and the questions people ask most.
The result
A live landing page where getting a quote takes just two details, the vehicle and the plate number, with no long forms or sign-ups. It scores 100 in performance, accessibility, best practices and SEO on Lighthouse mobile. Every change goes live automatically on GitHub Pages and Cloudflare Pages, and a test suite keeps an eye on accessibility, SEO and links.
Key features
- Plate-number quote form that opens WhatsApp with the message ready
- Illustrated vehicle registration card that shows what drives the price
- Three-step purchase told as a WhatsApp chat
- Guide to spotting a fake policy and checking it in Colombia's vehicle registry (RUNT)
- Sticky mobile bar to message or call at any moment
- Automatic publishing to GitHub Pages and Cloudflare Pages
